Audience research with precise definition of the target audience.

Demographic & psychographic segmentation of audience.

Building a community for brands for their long term growth.

Why It Is Important?

Maagh has found out that the effectiveness of a campaign comes when targeting is done precisely to the right group of people. Experts at predictive marketing automation platform give us a word of caution that, platform or the channel strategies can yield disappointing results as “targeting must be individual-centric, not channel- or product-centric.”

According to data, Brands lose out on 40% of spend by not having the right audience strategy. In 2018, more than 30% of wasted-spend over 4.29 million dollars was identified for improper audience targeting strategies used by the brands.